HitPay Labs
IN SHORT
HitPay Labs is HitPay's programme for AI-native tools, offered free to businesses that use HitPay. Each tool is designed to save businesses time and costs. The first Labs tool is Agentic Discovery (the app is called Agentic Discovery Studio), which makes a business's products discoverable and recommendable by any AI assistant, with checkout on HitPay and an MCP server for each store. It's free to switch on, and standard HitPay transaction fees apply when someone buys. Businesses log in with HitPay at ai-commerce.hitpay.dev. It's live in every HitPay market for verified HitPay businesses.
OUR FIRST TOOL
Let ChatGPT and any AI assistant recommend your products.
Connect your HitPay account and your products become discoverable to any AI assistant, with checkout on HitPay and an MCP server for your store.
Free to switch on; standard transaction fees when you sell. Live in every HitPay market.
Get discovered. Keep your checkout. See sales from AI.
HITPAY LABS
Every Labs tool is free to switch on and has to save businesses time or cost.
FAQ
What is HitPay Labs?
HitPay Labs is where HitPay ships AI-native tools for businesses on HitPay. Every tool is built to save businesses time and costs.
Is it free?
Yes. Labs tools are free to switch on. For Agentic Discovery, standard HitPay transaction fees apply when someone buys through it, the same as any other HitPay sale.
Who can use HitPay Labs?
Verified HitPay businesses. If your account isn't verified yet, finish verification in your HitPay dashboard first.
Which countries is HitPay Labs available in?
Every HitPay market, including Singapore, Malaysia and the Philippines.
Which AI assistants does it work with?
Agentic Discovery works with any AI assistant, including ChatGPT.
What is the per-store MCP server?
When you switch on Agentic Discovery, HitPay generates a Model Context Protocol (MCP) server for your store, so MCP-capable AI assistants and agents can look up your products directly. Buyers still pay on HitPay.
What is the first HitPay Labs tool?
Agentic Discovery, which lets any AI assistant recommend your products, with checkout on HitPay.
How do I turn on a Labs tool?
Log in with HitPay at Agentic Discovery Studio. You approve access on HitPay's own screen and can revoke it anytime.
How is HitPay Labs different from the HitPay MCP Server?
Labs tools are no-code tools for running your business. The HitPay MCP Server connects AI assistants such as Claude to your HitPay business data, and WebMCP (experimental) lets browser agents use HitPay's checkout pages.








