Quick Answer: HitPay is a MAS-licensed payment platform that helps B2B and wholesale businesses in Singapore, Malaysia, and the Philippines accept payments via payment links, digital invoices, and recurring billing — with no monthly fees and next business day payouts for domestic transactions. Merchants can send branded invoices, collect via PayNow, DuitNow QR, or GCash, and reconcile all transactions from a single dashboard.

B2B and wholesale payments in Southeast Asia remain stubbornly manual. Buyers pay via bank transfer after receiving a PDF invoice by email. Sellers chase payment confirmations over WhatsApp. Reconciliation happens at the end of the month against printed statements. As Statista SEA e-commerce data shows, digital commerce across the region is growing rapidly — yet the back-office payment infrastructure for wholesale trade has not kept pace.

For a distributor supplying retail accounts across Petaling Jaya, a wholesale supplier serving F&B operators in Taguig, or a B2B services firm billing corporate clients in Tanjong Pagar, the operational cost of slow payments is real: delayed payouts, manual follow-ups, and no clear audit trail.

Why Do B2B Payments Still Cause Cash Flow Problems?

Retail payments have modernised fast. B2B has not. Most wholesale transactions still depend on:

• Manual invoice creation in spreadsheets or basic accounting software

• Bank transfer instructions sent by email with no payment confirmation loop

• Buyers paying on 30–60 day terms, with no automated reminders

• Sellers reconciling payments manually against bank statements

The result is a cash flow gap that hits SMBs hardest. A single delayed payment from a key wholesale buyer can cascade into delayed supplier payments and stock shortfalls.

The fix is not more follow-up calls. It is building a payment collection layer that removes friction, confirms receipt automatically, and settles funds quickly.

What Payment Methods Do B2B Buyers in SEA Actually Use?

B2B buyers in Southeast Asia do not always pay by credit card. Local instant transfer rails dominate for invoice settlement:

Wholesale buyers often prefer bank-linked methods — FPX in Malaysia, PayNow in Singapore, InstaPay in the Philippines — because they settle directly from a business bank account without requiring a card on file. Giving buyers a single payment link that supports all of these removes the friction of sharing bank details over email.

For cross-border wholesale deals — for example, a Singapore supplier with Malaysian retail partners — alternative payment methods across Southeast Asia now cover the full B2B buying journey without requiring buyers to use cards or foreign currency accounts.

How Does HitPay Solve the B2B Payment Collection Problem?

HitPay supports several tools purpose-built for B2B and wholesale payment flows:

Payment Links
HitPay’s payment links let merchants request any fixed or variable amount without a website or checkout page. A distributor in Shah Alam can generate a payment link per order, embed it in a WhatsApp message or email, and let the buyer settle via FPX, DuitNow QR, or card. Payment confirmation is automatic. For detailed guidance on using payment links effectively, the HitPay payment link guide covers the full setup.

Digital Invoices
HitPay’s invoicing tool generates branded invoices with an embedded payment button. Buyers click, select their preferred payment method, and pay — without any manual transfer reference to copy. Sellers see confirmed paid status in the dashboard instantly. This is covered in detail in the guide to invoice payments for SMEs in Singapore and Southeast Asia.

Recurring Billing
For wholesale accounts on regular ordering cycles — a weekly supplies delivery to a hotel group in Bonifacio Global City, or a monthly software licence to a corporate client in Clarke Quay — HitPay’s recurring billing automates collection on a fixed schedule. No manual invoice needed each cycle.

Payouts
Domestic transactions settle the next business day in Singapore (SGD) and the Philippines (PHP); Malaysia (MYR) settles at T+2 calendar days. Cross-border transactions also settle at T+2. For wholesale businesses managing supplier payments against incoming buyer settlements, predictable payout timing is a cash flow essential.

Is HitPay Compliant for B2B Use in Southeast Asia?

HitPay is licensed by the Monetary Authority of Singapore (MAS) under licence PS20200643 and is PCI DSS compliant. For B2B operators handling invoices across multiple entities and markets, operating through a regulated payment infrastructure matters — both for internal audit requirements and for buyer confidence.

HitPay carries no monthly fees and no setup fees. Merchants pay per transaction only. For wholesale businesses with high average order values but lower transaction frequency, this is structurally more cost-efficient than subscription-based platforms.

How Do Wholesale Businesses Get Started on HitPay?

1. Sign up at hitpayapp.com — free, no setup fee

2. Submit business documents for verification

3. Get approved within 1–3 business days

4. Set up payment methods relevant to each buyer market (PayNow, FPX, GCash, etc.)

5. Generate a payment link or invoice for the first buyer order

6. Share via email, WhatsApp, or embed in an existing order form

7. Receive payment confirmation automatically; funds settle next business day for domestic transactions

For B2B operators managing multiple buyer accounts, HitPay’s dashboard provides a transaction-level record for reconciliation — searchable by date, amount, and payment method.

Practical Takeaway

Wholesale and B2B operators do not need a complex enterprise payment platform to fix slow invoice payments. A payment link tied to a digital invoice, sent at the point of order, removes most of the friction. Supporting the right local payment methods — FPX for a Malaysian retailer, GCash for a Philippine buyer, PayNow for a Singapore corporate — increases first-attempt payment rates. Next business day settlement closes the cash flow gap without requiring buyers to change their banking habits.

Frequently Asked Questions