PriceCal used HitPay’s Payment APIs to launch digital e-commerce for print businesses

PriceCal used HitPay’s Payment APIs to launch digital e-commerce for print businesses

PriceCal used HitPay’s Payment APIs to launch digital e-commerce for print businesses

PriceCal used HitPay’s Payment APIs to launch digital e-commerce for print businesses

Learn how PriceCal transformed its Printalogue product with the HitPay Payment API — helping printers digitalise and cut costs, save time, and close more orders.

Learn how PriceCal transformed its Printalogue product with the HitPay Payment API — helping printers digitalise and cut costs, save time, and close more orders.

Learn how PriceCal transformed its Printalogue product with the HitPay Payment API — helping printers digitalise and cut costs, save time, and close more orders.

Industry

B2B Printing Software

Location

Based in Singapore, serving printing businesses across Asia & Europe

Industry

B2B Printing Software

Location

Based in Singapore, serving printing businesses across Asia & Europe

Industry

B2B Printing Software

Location

Based in Singapore, serving printing businesses across Asia & Europe

The Challenge: Payment collection was holding back growth

The Challenge: Payment collection was holding back growth

The Challenge: Payment collection was holding back growth

PriceCal is a powerful pricing engine built for printing — a dynamic business where no two print jobs are priced the same. Unlike generic e-commerce platforms, PriceCal lets printers set precise pricing rules for their products. This helps automate complex cost calculations and frees up time that was previously spent on quotations and back-and-forth customer communications.

PriceCal is a powerful pricing engine built for printing — a dynamic business where no two print jobs are priced the same. Unlike generic e-commerce platforms, PriceCal lets printers set precise pricing rules for their products. This helps automate complex cost calculations and frees up time that was previously spent on quotations and back-and-forth customer communications.

PriceCal is a powerful pricing engine built for printing — a dynamic business where no two print jobs are priced the same. Unlike generic e-commerce platforms, PriceCal lets printers set precise pricing rules for their products. This helps automate complex cost calculations and frees up time that was previously spent on quotations and back-and-forth customer communications.

To help printers go online effortlessly, PriceCal includes Printalogue—a built-in online shopfront that acts like a mini e-commerce store. Each Printalogue is hosted on a free subdomain and instantly accessible via a unique URL.

To help printers go online effortlessly, PriceCal includes Printalogue—a built-in online shopfront that acts like a mini e-commerce store. Each Printalogue is hosted on a free subdomain and instantly accessible via a unique URL.

To help printers go online effortlessly, PriceCal includes Printalogue—a built-in online shopfront that acts like a mini e-commerce store. Each Printalogue is hosted on a free subdomain and instantly accessible via a unique URL.

Customers can browse products, generate real-time pricing, and contact the printer directly—all from their phone or desktop, with no logins or downloads required. It’s designed to give every print business a professional online presence without the technical overhead.

Customers can browse products, generate real-time pricing, and contact the printer directly—all from their phone or desktop, with no logins or downloads required. It’s designed to give every print business a professional online presence without the technical overhead.

Customers can browse products, generate real-time pricing, and contact the printer directly—all from their phone or desktop, with no logins or downloads required. It’s designed to give every print business a professional online presence without the technical overhead.

However, even with this modern digital storefront, one piece was missing: Efficient payments. Printers were struggling with:

Manual follow-ups for payments, leading to wasted staff hours

Manual follow-ups for payments, leading to wasted staff hours

Manual follow-ups for payments, leading to wasted staff hours

No support for regional payment options like DuitNow or QR Ph

No support for regional payment options like DuitNow or QR Ph

No support for regional payment options like DuitNow or QR Ph

Slower customer checkout experience reduced order volume

Slower customer checkout experience reduced order volume

Slower customer checkout experience reduced order volume

Testimonial (before HitPay)

“As adoption of Printalogue grew, printers kept asking for integrated online ordering and payments. We needed a payment provider that could support local methods across Asia.”

Pricecal

Testimonial (before HitPay)

“As adoption of Printalogue grew, printers kept asking for integrated online ordering and payments. We needed a payment provider that could support local methods across Asia.”

Pricecal

Testimonial (before HitPay)

“As adoption of Printalogue grew, printers kept asking for integrated online ordering and payments. We needed a payment provider that could support local methods across Asia.”

Pricecal

Testimonial (before HitPay)

“As adoption of Printalogue grew, printers kept asking for integrated online ordering and payments. We needed a payment provider that could support local methods across Asia.”

Pricecal

The Solution: The HitPay Payment API Changed Everything

The Solution: The HitPay Payment API Changed Everything

The Solution: The HitPay Payment API Changed Everything

Once PriceCal rolled out Printalogue 2.0 with the HitPay Payment API, everything clicked into place.

Once PriceCal rolled out Printalogue 2.0 with the HitPay Payment API, everything clicked into place.

Once PriceCal rolled out Printalogue 2.0 with the HitPay Payment API, everything clicked into place.

Payments Activated in Minutes

Payments Activated in Minutes

Payments Activated in Minutes

Printers just register and plug in the API—no tech team needed

No More Chasing Payments

No More Chasing Payments

No More Chasing Payments

Automated collections reduced admin time and costs

Localized Checkout

Localized Checkout

Localized Checkout

Support for DuitNow, QR Ph, and other Asia-friendly methods boosted buyer trust

Testimonial (After HitPay)

“This upgrade is a true game-changer. Printers no longer need to manually chase payments or verify transfers. It’s faster, easier, and helps them focus on growth. When we demoed this to a potential distributor in the Philippines, they were so impressed they agreed to take up our distributorship.”

Pricecal

Testimonial (After HitPay)

“This upgrade is a true game-changer. Printers no longer need to manually chase payments or verify transfers. It’s faster, easier, and helps them focus on growth. When we demoed this to a potential distributor in the Philippines, they were so impressed they agreed to take up our distributorship.”

Pricecal

Testimonial (After HitPay)

“This upgrade is a true game-changer. Printers no longer need to manually chase payments or verify transfers. It’s faster, easier, and helps them focus on growth. When we demoed this to a potential distributor in the Philippines, they were so impressed they agreed to take up our distributorship.”

Pricecal

Testimonial (After HitPay)

“This upgrade is a true game-changer. Printers no longer need to manually chase payments or verify transfers. It’s faster, easier, and helps them focus on growth. When we demoed this to a potential distributor in the Philippines, they were so impressed they agreed to take up our distributorship.”

Pricecal

A Smarter Payment API, Built for Print Businesses

A Smarter Payment API, Built for Print Businesses

A Smarter Payment API, Built for Print Businesses

These are the key features of HitPay’s Payment API that made it the perfect fit for Printalogue

These are the key features of HitPay’s Payment API that made it the perfect fit for Printalogue

These are the key features of HitPay’s Payment API that made it the perfect fit for Printalogue

API Integration Without Complexity

API Integration Without Complexity

API Integration Without Complexity

Add HitPay in minutes with easy setup—no code team required. Ideal for SMBs looking to go digital quickly.

Local Payment Method Support

Local Payment Method Support

Local Payment Method Support

From DuitNow in Malaysia to QR Ph in the Philippines, HitPay supports the payment channels that matter most to Asian businesses.

Real-Time Checkout for Printalogue

Real-Time Checkout for Printalogue

Real-Time Checkout for Printalogue

Customers can view pricing, place orders, and pay instantly—on mobile or desktop. It’s like a mini online shopfront, made simple.

Naturally integrated with Printalogue, powered by PriceCal, and available with any PriceCal plan.

Naturally integrated with Printalogue, powered by PriceCal, and available with any PriceCal plan.

Naturally integrated with Printalogue, powered by PriceCal, and available with any PriceCal plan.

Go Digital with HitPay

Build B2B software with a modern checkout experience—and save hours of admin time every week.

Singapore

Philippines

Malaysia

Indonesia

Thailand

Australia & New Zealand

All other countries

HitPay Payment Solutions Pte Ltd ("HitPay") is licensed as a Major Payment Institution (PS20200643) under Singapore's Payment Services Act for the provision of Domestic Money Transfer Services, Cross-Border Money Transfer Services and Merchant Acquisition Services. This can be confirmed on the MAS Financial Institutions Directory here. HitPay may also provide these services in conjunction with other MAS licensed or exempt partners.

HitPay Payment Solutions Pte Ltd

1 Keong Saik Road, Singapore 089109

Singapore

Go Digital with HitPay

Build B2B software with a modern checkout experience—and save hours of admin time every week.

Singapore

Philippines

Malaysia

Indonesia

Thailand

Australia & New Zealand

All other countries

HitPay Payment Solutions Pte Ltd ("HitPay") is licensed as a Major Payment Institution (PS20200643) under Singapore's Payment Services Act for the provision of Domestic Money Transfer Services, Cross-Border Money Transfer Services and Merchant Acquisition Services. This can be confirmed on the MAS Financial Institutions Directory here. HitPay may also provide these services in conjunction with other MAS licensed or exempt partners.

HitPay Payment Solutions Pte Ltd

1 Keong Saik Road, Singapore 089109

Singapore

Go Digital with HitPay

Build B2B software with a modern checkout experience—and save hours of admin time every week.

Singapore

Philippines

Malaysia

Indonesia

Thailand

Australia & New Zealand

All other countries

HitPay Payment Solutions Pte Ltd ("HitPay") is licensed as a Major Payment Institution (PS20200643) under Singapore's Payment Services Act for the provision of Domestic Money Transfer Services, Cross-Border Money Transfer Services and Merchant Acquisition Services. This can be confirmed on the MAS Financial Institutions Directory here. HitPay may also provide these services in conjunction with other MAS licensed or exempt partners.

HitPay Payment Solutions Pte Ltd

1 Keong Saik Road, Singapore 089109

Singapore

Go Digital with HitPay

Build B2B software with a modern checkout experience—and save hours of admin time every week.

Singapore

Philippines

Malaysia

Indonesia

Thailand

Australia & New Zealand

All other countries

HitPay Payment Solutions Pte Ltd ("HitPay") is licensed as a Major Payment Institution (PS20200643) under Singapore's Payment Services Act for the provision of Domestic Money Transfer Services, Cross-Border Money Transfer Services and Merchant Acquisition Services. This can be confirmed on the MAS Financial Institutions Directory here. HitPay may also provide these services in conjunction with other MAS licensed or exempt partners.

HitPay Payment Solutions Pte Ltd

1 Keong Saik Road, Singapore 089109

Singapore