
PriceCal used HitPay’s Payment APIs to launch digital e-commerce for print businesses
PriceCal used HitPay’s Payment APIs to launch digital e-commerce for print businesses
PriceCal used HitPay’s Payment APIs to launch digital e-commerce for print businesses
PriceCal used HitPay’s Payment APIs to launch digital e-commerce for print businesses
Learn how PriceCal transformed its Printalogue product with the HitPay Payment API — helping printers digitalise and cut costs, save time, and close more orders.
Learn how PriceCal transformed its Printalogue product with the HitPay Payment API — helping printers digitalise and cut costs, save time, and close more orders.
Learn how PriceCal transformed its Printalogue product with the HitPay Payment API — helping printers digitalise and cut costs, save time, and close more orders.

Industry
B2B Printing Software
Location
Based in Singapore, serving printing businesses across Asia & Europe
Tools used

Industry
B2B Printing Software
Location
Based in Singapore, serving printing businesses across Asia & Europe
Tools used

Industry
B2B Printing Software
Location
Based in Singapore, serving printing businesses across Asia & Europe
Tools used
The Challenge: Payment collection was holding back growth
The Challenge: Payment collection was holding back growth
The Challenge: Payment collection was holding back growth
PriceCal is a powerful pricing engine built for printing — a dynamic business where no two print jobs are priced the same. Unlike generic e-commerce platforms, PriceCal lets printers set precise pricing rules for their products. This helps automate complex cost calculations and frees up time that was previously spent on quotations and back-and-forth customer communications.
PriceCal is a powerful pricing engine built for printing — a dynamic business where no two print jobs are priced the same. Unlike generic e-commerce platforms, PriceCal lets printers set precise pricing rules for their products. This helps automate complex cost calculations and frees up time that was previously spent on quotations and back-and-forth customer communications.
PriceCal is a powerful pricing engine built for printing — a dynamic business where no two print jobs are priced the same. Unlike generic e-commerce platforms, PriceCal lets printers set precise pricing rules for their products. This helps automate complex cost calculations and frees up time that was previously spent on quotations and back-and-forth customer communications.




To help printers go online effortlessly, PriceCal includes Printalogue—a built-in online shopfront that acts like a mini e-commerce store. Each Printalogue is hosted on a free subdomain and instantly accessible via a unique URL.
To help printers go online effortlessly, PriceCal includes Printalogue—a built-in online shopfront that acts like a mini e-commerce store. Each Printalogue is hosted on a free subdomain and instantly accessible via a unique URL.
To help printers go online effortlessly, PriceCal includes Printalogue—a built-in online shopfront that acts like a mini e-commerce store. Each Printalogue is hosted on a free subdomain and instantly accessible via a unique URL.
Customers can browse products, generate real-time pricing, and contact the printer directly—all from their phone or desktop, with no logins or downloads required. It’s designed to give every print business a professional online presence without the technical overhead.
Customers can browse products, generate real-time pricing, and contact the printer directly—all from their phone or desktop, with no logins or downloads required. It’s designed to give every print business a professional online presence without the technical overhead.
Customers can browse products, generate real-time pricing, and contact the printer directly—all from their phone or desktop, with no logins or downloads required. It’s designed to give every print business a professional online presence without the technical overhead.
However, even with this modern digital storefront, one piece was missing: Efficient payments. Printers were struggling with:
Manual follow-ups for payments, leading to wasted staff hours
Manual follow-ups for payments, leading to wasted staff hours
Manual follow-ups for payments, leading to wasted staff hours
No support for regional payment options like DuitNow or QR Ph
No support for regional payment options like DuitNow or QR Ph
No support for regional payment options like DuitNow or QR Ph
Slower customer checkout experience reduced order volume
Slower customer checkout experience reduced order volume
Slower customer checkout experience reduced order volume

Testimonial (before HitPay)
“As adoption of Printalogue grew, printers kept asking for integrated online ordering and payments. We needed a payment provider that could support local methods across Asia.”
Pricecal

Testimonial (before HitPay)
“As adoption of Printalogue grew, printers kept asking for integrated online ordering and payments. We needed a payment provider that could support local methods across Asia.”
Pricecal

Testimonial (before HitPay)
“As adoption of Printalogue grew, printers kept asking for integrated online ordering and payments. We needed a payment provider that could support local methods across Asia.”
Pricecal

Testimonial (before HitPay)
“As adoption of Printalogue grew, printers kept asking for integrated online ordering and payments. We needed a payment provider that could support local methods across Asia.”
Pricecal
The Solution: The HitPay Payment API Changed Everything
The Solution: The HitPay Payment API Changed Everything
The Solution: The HitPay Payment API Changed Everything
Once PriceCal rolled out Printalogue 2.0 with the HitPay Payment API, everything clicked into place.
Once PriceCal rolled out Printalogue 2.0 with the HitPay Payment API, everything clicked into place.
Once PriceCal rolled out Printalogue 2.0 with the HitPay Payment API, everything clicked into place.
Payments Activated in Minutes
Payments Activated in Minutes
Payments Activated in Minutes
Printers just register and plug in the API—no tech team needed
No More Chasing Payments
No More Chasing Payments
No More Chasing Payments
Automated collections reduced admin time and costs
Localized Checkout
Localized Checkout
Localized Checkout
Support for DuitNow, QR Ph, and other Asia-friendly methods boosted buyer trust








Testimonial (After HitPay)
“This upgrade is a true game-changer. Printers no longer need to manually chase payments or verify transfers. It’s faster, easier, and helps them focus on growth. When we demoed this to a potential distributor in the Philippines, they were so impressed they agreed to take up our distributorship.”
Pricecal

Testimonial (After HitPay)
“This upgrade is a true game-changer. Printers no longer need to manually chase payments or verify transfers. It’s faster, easier, and helps them focus on growth. When we demoed this to a potential distributor in the Philippines, they were so impressed they agreed to take up our distributorship.”
Pricecal

Testimonial (After HitPay)
“This upgrade is a true game-changer. Printers no longer need to manually chase payments or verify transfers. It’s faster, easier, and helps them focus on growth. When we demoed this to a potential distributor in the Philippines, they were so impressed they agreed to take up our distributorship.”
Pricecal

Testimonial (After HitPay)
“This upgrade is a true game-changer. Printers no longer need to manually chase payments or verify transfers. It’s faster, easier, and helps them focus on growth. When we demoed this to a potential distributor in the Philippines, they were so impressed they agreed to take up our distributorship.”
Pricecal
A Smarter Payment API, Built for Print Businesses
A Smarter Payment API, Built for Print Businesses
A Smarter Payment API, Built for Print Businesses
These are the key features of HitPay’s Payment API that made it the perfect fit for Printalogue
These are the key features of HitPay’s Payment API that made it the perfect fit for Printalogue
These are the key features of HitPay’s Payment API that made it the perfect fit for Printalogue
API Integration Without Complexity
API Integration Without Complexity
API Integration Without Complexity
Add HitPay in minutes with easy setup—no code team required. Ideal for SMBs looking to go digital quickly.
Local Payment Method Support
Local Payment Method Support
Local Payment Method Support
From DuitNow in Malaysia to QR Ph in the Philippines, HitPay supports the payment channels that matter most to Asian businesses.
Real-Time Checkout for Printalogue
Real-Time Checkout for Printalogue
Real-Time Checkout for Printalogue
Customers can view pricing, place orders, and pay instantly—on mobile or desktop. It’s like a mini online shopfront, made simple.
Naturally integrated with Printalogue, powered by PriceCal, and available with any PriceCal plan.
Naturally integrated with Printalogue, powered by PriceCal, and available with any PriceCal plan.
Naturally integrated with Printalogue, powered by PriceCal, and available with any PriceCal plan.

Go Digital with HitPay
Build B2B software with a modern checkout experience—and save hours of admin time every week.

Singapore
Philippines
Malaysia
Indonesia
Thailand
Australia & New Zealand
All other countries
HitPay Payment Solutions Pte Ltd ("HitPay") is licensed as a Major Payment Institution (PS20200643) under Singapore's Payment Services Act for the provision of Domestic Money Transfer Services, Cross-Border Money Transfer Services and Merchant Acquisition Services. This can be confirmed on the MAS Financial Institutions Directory here. HitPay may also provide these services in conjunction with other MAS licensed or exempt partners.
HitPay Payment Solutions Pte Ltd
1 Keong Saik Road, Singapore 089109

Go Digital with HitPay
Build B2B software with a modern checkout experience—and save hours of admin time every week.

Singapore
Philippines
Malaysia
Indonesia
Thailand
Australia & New Zealand
All other countries
HitPay Payment Solutions Pte Ltd ("HitPay") is licensed as a Major Payment Institution (PS20200643) under Singapore's Payment Services Act for the provision of Domestic Money Transfer Services, Cross-Border Money Transfer Services and Merchant Acquisition Services. This can be confirmed on the MAS Financial Institutions Directory here. HitPay may also provide these services in conjunction with other MAS licensed or exempt partners.
HitPay Payment Solutions Pte Ltd
1 Keong Saik Road, Singapore 089109

Go Digital with HitPay
Build B2B software with a modern checkout experience—and save hours of admin time every week.

business software
Singapore
Philippines
Malaysia
Indonesia
Thailand
Australia & New Zealand
All other countries
HitPay Payment Solutions Pte Ltd ("HitPay") is licensed as a Major Payment Institution (PS20200643) under Singapore's Payment Services Act for the provision of Domestic Money Transfer Services, Cross-Border Money Transfer Services and Merchant Acquisition Services. This can be confirmed on the MAS Financial Institutions Directory here. HitPay may also provide these services in conjunction with other MAS licensed or exempt partners.
HitPay Payment Solutions Pte Ltd
1 Keong Saik Road, Singapore 089109

Go Digital with HitPay
Build B2B software with a modern checkout experience—and save hours of admin time every week.

Singapore
Philippines
Malaysia
Indonesia
Thailand
Australia & New Zealand
All other countries
HitPay Payment Solutions Pte Ltd ("HitPay") is licensed as a Major Payment Institution (PS20200643) under Singapore's Payment Services Act for the provision of Domestic Money Transfer Services, Cross-Border Money Transfer Services and Merchant Acquisition Services. This can be confirmed on the MAS Financial Institutions Directory here. HitPay may also provide these services in conjunction with other MAS licensed or exempt partners.
HitPay Payment Solutions Pte Ltd
1 Keong Saik Road, Singapore 089109