

How The Durian Bakery sped up payouts and simplified checkout
How The Durian Bakery sped up payouts and simplified checkout
How The Durian Bakery sped up payouts and simplified checkout
When many bakeries were closing during the pandemic, The Durian Bakery was just getting started. Founded in 2020 and incorporated in 2022, the brand set out to create Singapore’s most authentic durian dessert experience and has since built a loyal following locally.
When many bakeries were closing during the pandemic, The Durian Bakery was just getting started. Founded in 2020 and incorporated in 2022, the brand set out to create Singapore’s most authentic durian dessert experience and has since built a loyal following locally.
When many bakeries were closing during the pandemic, The Durian Bakery was just getting started. Founded in 2020 and incorporated in 2022, the brand set out to create Singapore’s most authentic durian dessert experience and has since built a loyal following locally.
With 95% of sales online and a same-day delivery promise, seamless payments are essential to keeping customers delighted.
With 95% of sales online and a same-day delivery promise, seamless payments are essential to keeping customers delighted.
With 95% of sales online and a same-day delivery promise, seamless payments are essential to keeping customers delighted.

About the company
Founded in 2020, The Durian Bakery is Singapore’s leading maker of handcrafted durian desserts.
Industry
Food & Beverage
Location
Singapore
Using HitPay since
2022
Tools used


The Challenge
The Challenge
The Challenge
Before switching to HitPay, The Durian Bakery faced several challenges common to growing e-commerce businesses:
Before switching to HitPay, The Durian Bakery faced several challenges common to growing e-commerce businesses:
Before switching to HitPay, The Durian Bakery faced several challenges common to growing e-commerce businesses:

High processing fees
Ate into already thin margins

High processing fees
Ate into already thin margins

High processing fees
Ate into already thin margins

Lengthy settlement times
Sometimes taking over a week created cash flow strain

Lengthy settlement times
Sometimes taking over a week created cash flow strain

Lengthy settlement times
Sometimes taking over a week created cash flow strain

Limited visibility
Over failed and abandoned transactions made it hard to recover sales

Limited visibility
Over failed and abandoned transactions made it hard to recover sales

Limited visibility
Over failed and abandoned transactions made it hard to recover sales
These inefficiencies made payment management time-consuming and hindered their ability to focus on growth and customer satisfaction.
These inefficiencies made payment management time-consuming and hindered their ability to focus on growth and customer satisfaction.
These inefficiencies made payment management time-consuming and hindered their ability to focus on growth and customer satisfaction.

The Solution
The Solution
When the team at The Durian Bakery discovered HitPay, they were looking for a way to streamline payments and reduce abandonment rates. By enabling local payment options such as PayNow, the bakery saw significant improvements in checkout completion rates almost immediately.
When the team at The Durian Bakery discovered HitPay, they were looking for a way to streamline payments and reduce abandonment rates. By enabling local payment options such as PayNow, the bakery saw significant improvements in checkout completion rates almost immediately.

“After adding local payment methods through HitPay, we saw more customers completing their purchases. It’s simple, fast, and the fees are much lower than before. Not to mention, HitPay’s platform is reliable, user-friendly, and essential to our daily operations”
Zenobia Loh
Founder, The Durian Bakery

“After adding local payment methods through HitPay, we saw more customers completing their purchases. It’s simple, fast, and the fees are much lower than before. Not to mention, HitPay’s platform is reliable, user-friendly, and essential to our daily operations”
Zenobia Loh
Founder, The Durian Bakery

“After adding local payment methods through HitPay, we saw more customers completing their purchases. It’s simple, fast, and the fees are much lower than before. Not to mention, HitPay’s platform is reliable, user-friendly, and essential to our daily operations”
Zenobia Loh
Founder, The Durian Bakery
Key HitPay Features Used


Online Checkout for seamless, customer-friendly payments


Custom QR Codes for quick in-store and delivery transactions
The new system has also improved internal visibility. Now, the team can track cancelled or failed transactions, allowing them to follow up and recover sales — something they couldn’t do with their previous provider.
The new system has also improved internal visibility. Now, the team can track cancelled or failed transactions, allowing them to follow up and recover sales — something they couldn’t do with their previous provider.
Custom QR codes have also prevented costly mistakes.
Custom QR codes have also prevented costly mistakes.

“In the past, a single unverified payment cost us nearly S$2,000. With HitPay’s QR system, we can verify payments instantly.”
Zenobia Loh
Founder, The Durian Bakery

“In the past, a single unverified payment cost us nearly S$2,000. With HitPay’s QR system, we can verify payments instantly.”
Zenobia Loh
Founder, The Durian Bakery

“In the past, a single unverified payment cost us nearly S$2,000. With HitPay’s QR system, we can verify payments instantly.”
Zenobia Loh
Founder, The Durian Bakery

The Solution
When the team at The Durian Bakery discovered HitPay, they were looking for a way to streamline payments and reduce abandonment rates. By enabling local payment options such as PayNow, the bakery saw significant improvements in checkout completion rates almost immediately.

“After adding local payment methods through HitPay, we saw more customers completing their purchases. It’s simple, fast, and the fees are much lower than before. Not to mention, HitPay’s platform is reliable, user-friendly, and essential to our daily operations”
Zenobia Loh
Founder, The Durian Bakery
Key HitPay Features Used

Online Checkout for seamless, customer-friendly payments

Custom QR Codes for quick in-store and delivery transactions
The new system has also improved internal visibility. Now, the team can track cancelled or failed transactions, allowing them to follow up and recover sales — something they couldn’t do with their previous provider.
Custom QR codes have also prevented costly mistakes.

“In the past, a single unverified payment cost us nearly S$2,000. With HitPay’s QR system, we can verify payments instantly.”
Zenobia Loh
Founder, The Durian Bakery
The Results
The Results
The Results
Since adopting HitPay, The Durian Bakery has seen tangible improvements across its operations:
Since adopting HitPay, The Durian Bakery has seen tangible improvements across its operations:
Since adopting HitPay, The Durian Bakery has seen tangible improvements across its operations:
Higher payment success rates with added local methods
Higher payment success rates with added local methods
Higher payment success rates with added local methods
Faster settlements (T+1 or T+2) compared to over a week before
Faster settlements (T+1 or T+2) compared to over a week before
Faster settlements (T+1 or T+2) compared to over a week before
Lower processing fees, translating to higher profitability
Lower processing fees, translating to higher profitability
Lower processing fees, translating to higher profitability



Just as importantly, the team values HitPay’s responsive customer service.
Just as importantly, the team values HitPay’s responsive customer service.
Just as importantly, the team values HitPay’s responsive customer service.
“It makes a big difference having someone we can actually speak to. HitPay feels like a partner that grows with us, not just another service provider.”
“It makes a big difference having someone we can actually speak to. HitPay feels like a partner that grows with us, not just another service provider.”
“It makes a big difference having someone we can actually speak to. HitPay feels like a partner that grows with us, not just another service provider.”
Zenobia Loh
Zenobia Loh
Zenobia Loh
Founder The Durian Bakery
Founder The Durian Bakery
Founder The Durian Bakery
With smoother operations and quicker settlements, the bakery can now focus its energy on product innovation, marketing, and customer engagement, rather than worrying about payment logistics.
With smoother operations and quicker settlements, the bakery can now focus its energy on product innovation, marketing, and customer engagement, rather than worrying about payment logistics.
With smoother operations and quicker settlements, the bakery can now focus its energy on product innovation, marketing, and customer engagement, rather than worrying about payment logistics.


The Durian Bakery

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Singapore
Philippines
Malaysia
Indonesia
Thailand
Australia & New Zealand
United Kingdom
Hong Kong
Sweden
United States
All other countries
HitPay Payment Solutions Pte Ltd ("HitPay") is licensed as a Major Payment Institution (PS20200643) under Singapore's Payment Services Act for the provision of Domestic Money Transfer Services, Cross-Border Money Transfer Services and Merchant Acquisition Services. This can be confirmed on the MAS Financial Institutions Directory here. HitPay may also provide these services in conjunction with other MAS licensed or exempt partners.
HitPay enables Singapore merchants to accept stablecoin payments through our partner, Triple A Technologies Pte. Ltd. ("Triple A"), which is licensed by the Monetary Authority of Singapore to provide Digital Payment Token ("DPT") services under the Payment Services Act 2019. Please note that HitPay is not licensed, nor exempt, to provide DPT services. HitPay does not handle, convert, or hold any stablecoins or other cryptocurrencies and all processing and conversion between stablecoins and fiat are carried out entirely by Triple A.
When a customer pays in stablecoins, Triple A processes the transaction and converts the stablecoin to fiat currency. HitPay only receives the final fiat settlement amount from Triple A for payout to your bank account. While stablecoins are designed to maintain a stable value, they remain a form of Digital Payment Token and may still carry risks. Merchants should ensure they understand these risks before enabling stablecoin payment acceptance.
HitPay Payment Solutions Pte Ltd
88 Market Street Level #40-01, CapitaSpring, Singapore 048948.

Let's get you set up
Create an account instantly or contact us to create a custom package for your business.

Singapore
Philippines
Malaysia
Indonesia
Thailand
Australia & New Zealand
United Kingdom
Hong Kong
Sweden
United States
All other countries
HitPay Payment Solutions Pte Ltd ("HitPay") is licensed as a Major Payment Institution (PS20200643) under Singapore's Payment Services Act for the provision of Domestic Money Transfer Services, Cross-Border Money Transfer Services and Merchant Acquisition Services. This can be confirmed on the MAS Financial Institutions Directory here. HitPay may also provide these services in conjunction with other MAS licensed or exempt partners.
HitPay enables Singapore merchants to accept stablecoin payments through our partner, Triple A Technologies Pte. Ltd. ("Triple A"), which is licensed by the Monetary Authority of Singapore to provide Digital Payment Token ("DPT") services under the Payment Services Act 2019. Please note that HitPay is not licensed, nor exempt, to provide DPT services. HitPay does not handle, convert, or hold any stablecoins or other cryptocurrencies and all processing and conversion between stablecoins and fiat are carried out entirely by Triple A.
When a customer pays in stablecoins, Triple A processes the transaction and converts the stablecoin to fiat currency. HitPay only receives the final fiat settlement amount from Triple A for payout to your bank account. While stablecoins are designed to maintain a stable value, they remain a form of Digital Payment Token and may still carry risks. Merchants should ensure they understand these risks before enabling stablecoin payment acceptance.
HitPay Payment Solutions Pte Ltd
88 Market Street Level #40-01, CapitaSpring, Singapore 048948.

Let's get you set up
Create an account instantly or contact us to create a custom package for your business.

Singapore
Philippines
Malaysia
Indonesia
Thailand
Australia & New Zealand
United Kingdom
Hong Kong
Sweden
United States
All other countries
HitPay Payment Solutions Pte Ltd ("HitPay") is licensed as a Major Payment Institution (PS20200643) under Singapore's Payment Services Act for the provision of Domestic Money Transfer Services, Cross-Border Money Transfer Services and Merchant Acquisition Services. This can be confirmed on the MAS Financial Institutions Directory here. HitPay may also provide these services in conjunction with other MAS licensed or exempt partners.
HitPay enables Singapore merchants to accept stablecoin payments through our partner, Triple A Technologies Pte. Ltd. ("Triple A"), which is licensed by the Monetary Authority of Singapore to provide Digital Payment Token ("DPT") services under the Payment Services Act 2019. Please note that HitPay is not licensed, nor exempt, to provide DPT services. HitPay does not handle, convert, or hold any stablecoins or other cryptocurrencies and all processing and conversion between stablecoins and fiat are carried out entirely by Triple A.
When a customer pays in stablecoins, Triple A processes the transaction and converts the stablecoin to fiat currency. HitPay only receives the final fiat settlement amount from Triple A for payout to your bank account. While stablecoins are designed to maintain a stable value, they remain a form of Digital Payment Token and may still carry risks. Merchants should ensure they understand these risks before enabling stablecoin payment acceptance.
HitPay Payment Solutions Pte Ltd
88 Market Street Level #40-01, CapitaSpring, Singapore 048948.

Let's get you set up
Create an account instantly or contact us to create a custom package for your business.

Singapore
Philippines
Malaysia
Indonesia
Thailand
Australia & New Zealand
United Kingdom
Hong Kong
Sweden
United States
All other countries
HitPay Payment Solutions Pte Ltd ("HitPay") is licensed as a Major Payment Institution (PS20200643) under Singapore's Payment Services Act for the provision of Domestic Money Transfer Services, Cross-Border Money Transfer Services and Merchant Acquisition Services. This can be confirmed on the MAS Financial Institutions Directory here. HitPay may also provide these services in conjunction with other MAS licensed or exempt partners.
HitPay enables Singapore merchants to accept stablecoin payments through our partner, Triple A Technologies Pte. Ltd. ("Triple A"), which is licensed by the Monetary Authority of Singapore to provide Digital Payment Token ("DPT") services under the Payment Services Act 2019. Please note that HitPay is not licensed, nor exempt, to provide DPT services. HitPay does not handle, convert, or hold any stablecoins or other cryptocurrencies and all processing and conversion between stablecoins and fiat are carried out entirely by Triple A.
When a customer pays in stablecoins, Triple A processes the transaction and converts the stablecoin to fiat currency. HitPay only receives the final fiat settlement amount from Triple A for payout to your bank account. While stablecoins are designed to maintain a stable value, they remain a form of Digital Payment Token and may still carry risks. Merchants should ensure they understand these risks before enabling stablecoin payment acceptance.
HitPay Payment Solutions Pte Ltd
88 Market Street Level #40-01, CapitaSpring, Singapore 048948.

Let's get you set up
Create an account instantly or contact us to create a custom package for your business.

Singapore
Philippines
Malaysia
Indonesia
Thailand
Australia & New Zealand
United Kingdom
Hong Kong
Sweden
United States
All other countries
HitPay Payment Solutions Pte Ltd ("HitPay") is licensed as a Major Payment Institution (PS20200643) under Singapore's Payment Services Act for the provision of Domestic Money Transfer Services, Cross-Border Money Transfer Services and Merchant Acquisition Services. This can be confirmed on the MAS Financial Institutions Directory here. HitPay may also provide these services in conjunction with other MAS licensed or exempt partners.
HitPay enables Singapore merchants to accept stablecoin payments through our partner, Triple A Technologies Pte. Ltd. ("Triple A"), which is licensed by the Monetary Authority of Singapore to provide Digital Payment Token ("DPT") services under the Payment Services Act 2019. Please note that HitPay is not licensed, nor exempt, to provide DPT services. HitPay does not handle, convert, or hold any stablecoins or other cryptocurrencies and all processing and conversion between stablecoins and fiat are carried out entirely by Triple A.
When a customer pays in stablecoins, Triple A processes the transaction and converts the stablecoin to fiat currency. HitPay only receives the final fiat settlement amount from Triple A for payout to your bank account. While stablecoins are designed to maintain a stable value, they remain a form of Digital Payment Token and may still carry risks. Merchants should ensure they understand these risks before enabling stablecoin payment acceptance.
HitPay Payment Solutions Pte Ltd
88 Market Street Level #40-01, CapitaSpring, Singapore 048948.